Besides the fact that it is THE luxury event of the yearMay 27, 2015 9:48
Dubai moves up in world’s top 100 most reputable cities rankings
Abu Dhabi and the Holy City of Makkah feature.
October 21, 2013 11:32 by kippreport
Dubai’s global reputation as a city has improved in the past year, according to a study by New York-based Reputation Institute.
The 2013 City RepTrak Study places the emirate at number 41, in the 100 most reputable cities in the world rankings.
The annual study surveyed more than 22,000 people from the G8 countries this year and quizzed respondents on levels of trust, esteem, admiration and respect, as well as their perceptions regarding various attributes, including financial security, cleanliness and the standard of living.
The cities were rated based on three main categories – advanced economy, appealing environment and effective government.
Dubai’s ranking, an improvement from its position last year at 47, means the emirate has ‘better’ reputation than any other city in the Arab world. Abu Dhabi and the Holy City of Makkah are positioned at 63 and 86 respectively.
Sydney has the world’s best reputation, followed by Toronto, Stockholm, Vienna and Venice. Florence, Zurich and London are also in the top 10, with European cities dominating this year’s list. Baghdad has the worst reputation, followed by Tehran and Karachi.
Why does it matter?
The reputation of any city, even when based on certain attributes, still remains highly subjective. Baghdad, Tehran and Karachi may sit at the bottom of the list, but there are people who can tell you beautiful stories about their experiences there.
You may be wondering why it matters what the public ‘thinks’ about these cities. Well, according to Fernando Prado, who is responsible for the place reputation unit of Reputation Institute, a city that knows how to effectively manage its reputation can attract more tourists, greater investment and a bigger influx of talent.
The study concludes that being a well-known city is not synonymous with having a good reputation and that there is a direct link between city reputations and economic outcomes. Neither the number of inhabitants nor the gross domestic product (GDP) truly affects the construction of a good reputation.
“Cities with the best reputations are those that have been able to maintain a balance and certain leadership in each of the three dimensions of our model, while those with poor reputations show bias towards fewer of the mentioned dimensions,” Prado concludes.