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Dubai Shopping Festival

The annual event will begin in a few days, and organizers seem hopeful that despite the economic crisis, the festival will push people to spend.

January 12, 2009 6:46 by

DSF 2009

“With the global financial issues we are having right now, we are working with the retail sector to get even further discounts and make it easier for people to spend,” Laila Suhail, the DSF’s CEO told The National.

Suhail also said the focus this year will be more on shopping rather than entertainment. The DSF office said that it is also allocating more advertising in countries that were less affected by the financial crisis such as those in the Middle East, Asia and India.

According to reports, hotels participating in the festival will be slashing their rates by 40 to 60 percent during the event, and many will also offer discounted meals to boost occupancy.


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