Cities around the world were shrouded in darkness for one hour on Saturday, March 28. Did they achieve anything?
March 30, 2009 4:41 by Aarti Nagraj
The Earth Hour initiative began in Sydney in 2007 by the World Wide Fund for Nature (WWF). It proved to be a success with 2.2 million homes and businesses switching off their lights for one hour, leading to a 10 percent reduction in power consumption in Sydney. The idea was to create awareness about the problems facing the environment.
By 2008, the initiative had spread, and an estimated 50 million people took part in the event. Landmarks such as the Golden Gate Bridge in San Francisco, Rome’s Colosseum and the Coca Cola billboard in Times Square switched off their lights to support the cause.