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Emergence of new ‘#GenMobile’ Workforce in UAE


New report suggests an emerging breed of mobile workers is eroding traditional work patterns

January 23, 2014 2:18 by

Network solution provider, Aruba Networks, released a report that explores a new breed of UAE employee that is changing the traditional workplace.

As part of a global study comprising more than 5,000 respondents worldwide, the report reveals characteristics of the newly dubbed group, #GenMobile –a group of employees defined by their preference for mobility, both in terms of the devices they use and their approach to work. “With the ability to work effectively any time, any place and on any device, they expect employers to make the policy and structural changes necessary to enable their preferred form of working,” reads the report.

Globally, ownership of mobile products in the UAE is the highest, with 84 per cent of respondents in the country possessing three or more connected devices. They also display the highest ownership of tablets in the survey (42 per cent). Moreover, 75 per cent of respondents in the UAE prefer Wi-Fi at the expense of other connections (4G, 3G or wired), while 77 per cent declare that their devices help them to manage their lives.

The study also revealed that 48 per cent of the UAE respondents would prefer to work from home two to three days a week than receive a ten per cent higher salary. Thirty five per cent would rather have their employer pay for the smartphone of their choice than a five per cent higher salary. Additionally, 51 per cent expect their number of remote work hours to increase in the next 12 months.

However, there remains space for human interaction in the life of a #GenMobile. Approximately 63 per cent indicated that they still value the time when they can disconnect their devices, suggesting that companies must be able to provide effective downtime when it is needed. Alongside the demand for increased mobility, the report calls for companies to take heed of #GenMobile associated technology requirements. For example, while 70 per cent of the typical #GenMobile person demands Wi-Fi or mobile broadband connectivity (12 per cent more than average), operator-run technologies, such as 3G and 4G, are only preferred by seven per cent and five per cent of respondents, respectively.

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