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Etisalat announces plan of major commitment to SMEs in UAE


Sector to improve through digitisation and community outreach

January 28, 2014 6:11 by

Etisalat, the UAE telecoms provider in the Middle East region and Africa, recently announced its plan to commit to a number of projects that support the Small and Medium Enterprises (SME) industry in the UAE by interacting with the SME community directly. The telecom company will be providing relevant information about the best-suited business solutions for the needs of SMEs, by sharing strategic advice on how to influence exceptional prospects in the world of digital revolution.

“The full digitisation of the business is inevitable,” says Ayman Ibrahim El Dessouky, chief sales officer at Etisalat. “Online presence is part of the digitisation process of conducting your business,” he adds. Hence, SMEs can maximise the use of cost-effective technology by communicating with their customers through such means.

The SME market makes up 95 per cent of total businesses in the emirate, according to the Dubai Chamber, hence it is “a major contributor to the economy in the UAE,” says Fayzah AlNuaimi, vice-president of SME sales at Etisalat. SMEs actually contribute to more than 60 per cent of the UAE’s nominal GDP and 40 per cent to 46 per cent of the nominal GDP for Dubai, as highlighted by Dubai’s Department of Economic Development.

“There are lots of government initiatives that are promoting SME market growth and supporting the sector’s establishments in the UAE,” explains El Dessouky. Yet, there is always room for improvement and El Dessouky explains how SMEs can excel and go even further by stating: “What SMEs currently need is to embrace the new technologies to improve their efficiency and effectiveness in the way they run their businesses, and to capitalise on the developments within the UAE.”

Hence, the conference highlighted the importance of SMEs finding solutions which are practical, realistic and easily applicable to the challenges they face by delving more into the world of digitisation and by liaising with their consumers to establish that.

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