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Face-off: e-communication versus face-to-face?

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Kipp's a little startled by the findings of recent study by Ipsos finds 4 out of 5 people prefer face to face contact, though they may not always use it.

August 27, 2012 5:29 by



When it comes to electronic communication, I would consider myself rather savvy. Sure, technology and consequently, the nature of communication have changed so rapidly over the past ten years—it has been a bit of issue to keep up. Yet, I think I have been able to adapt considerably well. If you want to get in touch with me, you can send me a message via email, SMS, What’s App or Facebook and expect to get a response in under an hour. That being said, when it comes to communicating relatively big news I hold true to the convention of face-to-face communication or a phone call at the very least.

I was reminded of my feelings on the subject, when I received an email inviting me to a wedding, last week. I was appalled. Shocked that a friend decided to invite me to his wedding over the internet, but then as I began to ask around I realised not too many share my opinions. Many who I spoke to, told me they felt it was perfectly alright if not a preferred hassle-free way of dealing with the bother of invitations. Was I being just plain old fashioned or do other people feel this way?

As it turns out—not too many. According to a study conducted by Ipsos, at the work place four out of five people prefer to conduct business meetings face to face instead of over the phone. Would you agree? Do you prefer to conduct business over the phone, email or face to face?

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