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Facebook’s reach surpasses other digital platforms in the UAE, KSA and Egypt
Ipsos study reveals key figures about the use of the social networking site
May 5, 2014 5:38 by kippreport
The monthly reach of Facebook is higher than other digital platforms in Saudi Arabia, the UAE and Egypt, according to a 2013 study by Ipsos. This information was presented during a roundtable discussion in Dubai on Monday, May 5.
The social networking site has 62 million monthly active users (MAU) in the Mena region, of which 42 million access the website via mobile devices.
Jo Tenzer, Facebook’s marketing science lead EMEA, says: “The study highlights that there are 1.3 times more people accessing Facebook on a monthly basis than YouTube, 2.5 times more than Twitter and 4.9 times more than Yahoo!. The Ipsos Facebook Reach Survey also reveals that Facebook is the second screen when watching television – 1.7 times more than YouTube and 3.3 times more than Twitter.”
Commenting on Ramadan figures, Jonathan Labin, head of Facebook for Middle East, Africa and Pakistan, says: “While for years, television dominated the Ramadan scene with popular series and shows. People are on Facebook through most parts of the day during Ramadan leading Facebook to rapidly becoming an integral part of people’s lives. The living room is now a digital experience, with more people multi-screening than ever before and mobile proving to be an integral part of people’s communications.”
According to the Ipsos study, people access their Facebook Newsfeeds an average of 14 times per day and 77 per cent of Facebook’s monthly users is more engaged during prime time. It also reveals that 74 per cent in the UAE interacts with brands on Facebook, when compared with 68 per cent in Saudi Arabia.