Women are beginning to play a vital role in GCC businesses – and society’s reaping the benefits.
June 30, 2012 7:03 by Reuters
Instead, companies will need to implement internal programs to recruit, develop, and retain women employees. This will require solving a number of social, occupational, and legal challenges, with roots in long-standing and sensitive cultural attitudes in the region. There are clear benefits to be claimed. The companies that take the lead in this issue will help address the GCC’s unemployment problem among nationals. They will also assume a key role in shaping the future of women in the region.
Most significant, they will tap into a base of talented national women that is well-educated and eager to join the workforce, giving these companies a long-term competitive edge.
But for the healthy growth of women, who feel more empowered in the aftermath of the Arab Spring, the number of women job creators is necessary. Cartier International has been working with Women’s Forum, INSEAD and McKinsey and Company in this direction. President and CEO of Cartier International Bernard Fornas said in a statement: “We are driven by a dual goal: to foster the spirit of enterprise, but also to spotlight and assist women-led businesses so they could build jobs and serve as role models to others.
“We chose start-ups because our own culture is rooted in a pioneering spirit and we believe in boosting initiatives, giving them a firm hold on the business ladder, and creating a network of innovation and goals,” said Fornas.
By William Pickett from TRENDS