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Ferrari

October 28, 2008 6:56 by kippreport

There is a club for Ferrari owners and a club for people who aren’t Ferrari owners (the Prancing Horse Register, since 1976). There is no end to people wanting to sign up to the Ferrari brand. The UK owners club has members in 36 countries. Owners clubs will organize track days, race meetings, hill climbs and sprints, social events and publish magazines. They also help feed-though information from headoffice and are a hugely important part of Ferrari’s grass roots marketing. The brand has recently started to get more involved, creating factory tours and special events for high value owners.

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