After almost 90 years of service, Ferrari continues to be the undisputed king of the road.
October 28, 2008 6:56 by kippreport
There is much to trademark with the Ferrari brand – the prancing horse logo, the specific tone of red, the distinctive sound – and there are pitfalls in allowing a luxury brand to go too mainstream. Ferrari, knowing that not every fan will be able to afford one of its cars, needs to generate revenues off non-automotive products. It has been meticulous in quality control, linking with specialist suppliers to develop a range of laptops (Acer), bikes (Colnago) and watches (Girard Perregaux). There are now 22 Ferrari stores worldwide. The list of merchandise includes baby seats, scooter helmets, swimming trunks, skateboards and leather driving gloves. You can also buy a CD featuring the sound a Ferrari engine.
Top 5 things to do in the UAE this weekend
Top three trends in the automobile industry
Dubai World gets approval to restructure $14.6 bln debt outside court
VIDEO: Top tips to branding in a digital age
AED100K up for grabs in Dubai Expo 2020 logo competition