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Five brands in the UAE using YouTube correctly


Over 6 billion hours of video is watched each month on YouTube

August 11, 2014 6:34 by

With approximately 100 hours of video uploaded to YouTube every minute, the platform has become one of the fastest growing networks online.

Kippreport looks at which brands in the UAE currently have the most popular YouTube channels.

Let’s get tubing…

1. Emirates

Boasting 37,607 subscribers, Emirates has topped the charts with the most followers on YouTube in the UAE. The channel is not only follow-worthy, but seems to be extremely popular to watch too, with over 19.5 million uploaded video views. Since 2006, the channel has posted videos that connect and speak to the brand’s viewers, answering their questions and adding a humorous touch to a number of its videos.

2. The du Channel

With just over 13,000 subscribers, The du Channel has received over 11.6 million uploaded video views since launching its channel in 2010. Focusing on tutorials, du events and competitions, the du channel attracts its audience through both aiding its customers and sharing du’s exclusive experiences.

3. Etihad Airways

With over 12,000 subscribers, Etihad Airways’ YouTube channel focuses on tours of new airplane set-ups, press conferences, new in-flight entertainment options, and advertisements. With over 15.7 million uploaded video views, the brand’s YouTube channel has skyrocketed since its launch in 2009.

4. Dubizzle            

Giving off the more laid-back approach, Dubizzle’s YouTube channel consists of friendly videos to entertain viewers, short announcements about Dubizzle’s new sections or campaigns, and customer-interactive initiatives. With 9,621 subscribers and over 10.8 million uploaded video views, Dubizzle has slowly but surely climbed up the regional YouTube ladder since 2006.

5. Atlantis The Palm, Dubai

Displaying deals, advertisements and behind the scenes videos, Atlantis the Palm, Dubai, currently holds 7,094 subscribers. The hotel’s YouTube channel seems to focus on the livelihood of the hotel, allowing viewers to browse through videos of past events, current offers and promote future happenings at the hotel. Boasting over 8.4 million uploaded video views, Atlantis the Palm, Dubai, has attracted numerous visitors by uploading user competition videos, adding a personal touch to a number of the channels’ videos.


What are these brands doing right on YouTube? You tell us.

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