Full house at GITEX
Eight-day event attracts world’s largest brands to the UAE
August 27, 2013 8:44 by kippreport
With this year’s GITEX Shopper fast-approaching, some of the world’s biggest brands will be tapping into the United Arab Emirates’ lucrative US$3.9 billion consumer electronics market.
The eight-day event, known as the Middle East’s largest and most anticipated consumer electronics show, will run from October 5 to October 12 for 12 hours a day, from 11am to 11pm at Dubai’s World Trade Centre.
According to a press statement today, the event is now sold out as both regional and global brands and retailers are confirmed to attend.
Among the names listed to participate are the regional Al Falak, E-City, Emax, Geekay, iStyle, Jacky’s Electronics, Jumbo Electronics, MK Trading, One Mobile, Plug-Ins, Sharaf DG, Tarsam and Tec Buy, along with global brands Samsung, Bose, Dell, HP, Nestle, Seagate and Videocon.
Home to a growing market of tech-savvy consumers, GITEX Shopper 2013 is an ideal platform for both retailers and consumers seeking the best deals on the latest consumer electronics products.
Ashish Panjabi, chief operating officer of Jacky’s Middle East – which has been an exhibitor for 11 years – says: “GITEX Shopper is the biggest event in our business calendar and we do more than double our monthly sales in this eight-day period.”
He added that this year’s event will witness “aggressive offers” and more product launches to address the increasing consumer demand, as visitors delay their back-to-school shopping for the show.
Industry figures by the Dubai Chamber of Commerce estimate that the UAE’s consumer electronics market will be worth roughly US$4bn by 2015, highlighting the country as market leader in the Middle East.
According to a survey by dmg events Middle East, released earlier this month, roughly 53 per cent of UAE residents spend AED10,000 annually on technology, while 15 per cent spend AED15,000.