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Report by Aruba Networks suggests a new emerging breed of mobile workers

March 12, 2014 10:57 by

A new report by Aruba Networks, which was published in January 2014, suggests that an emerging breed of mobile workers is eroding traditional work patterns, requiring employers to respond. Approximately 42 percent of the UAE’s workforce say that they work more efficiently from home, rather than from an office.

#GenMobile, a group of employees de- fined by their preference for mobility, both in terms of the devices they use and their approach to work. They are shaping their working lives around their mobiles and with the ability to work effectively at any time, from any place and on any de- vice, they expect employers to make the policy and structural changes necessary to enable their preferred form of working.

Approximately 75 per cent of UAE respondents prefer Wi-Fi at the expense of other connections (such as 4G, 3G or wired), while 77 per cent declares that their mobiles help them to manage their daily lives. Nearly half (48 per cent) of UAE respondents would prefer to work from home for at least two to three days per week than receive a 10 percent salary hike and more than one third (35 per cent) would rather have their employers pay for a smartphone of their choice than receive a five percent pay rise.

Aruba Networks asked businesses in the UAE ‘Are you ready for #GenMobile?’ by releasing a report that explores this new breed of employees that is changing the workplace as we know it.

The ownership of mobile products in the UAE is the highest globally, with 84 per cent of respondents owning three or more connected devices. They also display the highest ownership of tablets (42 per cent), according to the report.

Moreover, more than four in ten employees (42 per cent) believe that they work efficiently before 9am or after 6pm, rather than the traditional working hours, while 42 per cent of respondents state that they work more systematically from home than other public spaces.

One quarter (25 per cent) of #Gen Mobile employees would prefer to be able to bring their own devices to work than have an office with a window, while more than 67 per cent of respondents would prefer to let the companies pay for their choice of devices than provide them with free lunch. Remote working is also on the rise, with approximately 51 per cent expecting the number of remote working hours to increase in the next twelve months. These interesting findings about the UAE market are part of a larger global survey, which canvassed 5,000- plus respondents worldwide.

A typical #GenMobile employee abides by the ‘anywhere, anytime’ principle of flexible working, where office hours are no longer constrained to a traditional workday. They ask for flexible working locations, instead of salary hikes, and request for reliable internet, asking for Wi-Fi versus 4G, 3G or wired connections.

Most #GenMobile employees are in the early stages of their careers, own three or more connected devices and feel more productive when working from home. Moreover, they are also attached to their mobile devices, as they are 15 times more likely to give up coffee and seven times more likely to say goodbye to televisions than their beloved smartphones.

“What this report suggests is that #GenMobile employees won’t have patience with companies that do not accommodate their mobile lives. So, to attract and keep the best employees, UAE businesses need to start looking for solutions to ensure levels of empowerment and productivity in this emerging working world. Ultimately, many will have to redefine their traditional working environments,” says Ammar Enaya, Regional Director at Aruba Networks Middle East and Turkey.






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