Kippreport’s top insights from the Digital Media ForumMarch 29, 2015 11:16
‘Get On The Water’ campaign to make boating more accessible
Al Futtaim Marine puts out UAE-wide invites to test drive speed boats.
January 16, 2014 4:46 by kippreport
Al-Futtaim Marine has launched a nationwide campaign called “Get On The Water” and will invite select individuals to test drive Larson’s state-of-the-art speed boats at popular waterfront venues across the UAE.
Al-Futtaim Marine represents leading international marine brands in the country, including Larson Boats and Hessen Yachts, and the latest campaign aims to promote sailing lifestyles.
Toby Scruby, general manager at Al-Futtaim Marine, tells Kipp that he hopes the campaign will “take away the unknown of boating and make it more accessible to anybody that feels like getting on the water”.
The company offers the complete range of services and support, able to help with financing options for as low as AED4,000, figuring out the best models for you and how to make the best of it, from after-sales support to help with obtaining a boating licence.
The future of marine tourism in the region is also looking buoyant, according to Scruby.
“From the tourism side, charters are getting bigger and with the influx of the tourists coming to Dubai, that is just a natural progression. People want to go out and explore the city, and see it from the waterside,” explains Scruby. “With boat sales, it has been up and down like everything else here for the past couple of years, but in the last year or so it has been good – we have seen an increase of clients and inquiries. We also had a good amount of boats sold and our service division is going from strength to strength. Overall, I am feeling confident and we are looking at 2014 as being a good year. Having this campaign can only be a good thing.”
Scruby remains optimistic about the future of the division, which is currently focusing efforts on Dubai before other emirates or GCC countries. There are, however, no plans to set up a manufacturing facility in the Middle East region.