GITEX 2011: Redefine the Future

GITEX 2011: Redefine the Future

Information technology enthusiasts have their calendar marked on October 9 for GITEX’s annual weeklong exhibition. Just how much do you know about GITEX though? Kipp takes a look at the history, finance, success, and other aspects of the region’s biggest ICT event.

October 6, 2011 12:27 by shafeer

Retailers and exhibitors’ sales exceeded AED 175 million in the 2010 edition of GITEX. However, sales are just one aspect of the GITEX economics. A main aim of the event is to encourage more ICT spending and investment in the region. The ICT sector spending in the Middle East witnessed a noticeable recovery in 2010 after a five percent drop in 2009. According to IDC, a US-based ICT research firm, information technology spending in the MENA region witnessed a growth of 11 percent compared with 1.2 percent growth in Western Europe. In the UAE, information technology spending amounted for $ US 4.8 million in 2010.

Moving on to the organisational aspect of GITEX, exhibitors pay a standard rate of AED 1,650 per sqm for a space or a standard rate of AED 1,850 for a space with shell scheme. Also, visitors pay AED 30 as an admission fee.

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