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Oud: The latest darling of global brands

Gucci launches new oud fragrance drawing influence from Gulf culture

August 6, 2014 6:14 by



The past few months many global perfume brands have sought influence from the region to create new scents.

With the likes of Tom Ford, Versace, and Roberto Cavalli all jumping on board this new trend, we wanted to know how decisions are made when it comes to creating a scent that essentially blends cultures together.

In this video we see Gucci fragrance expert Lewis Peacock go through the process of creating the perfect balance for a long-lasting scent.

Video published first on sister title aficionadome.com



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