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Google, Aramex, PayPal and ShopGo launch Launch in MENA

New site to help SMEs establish online presence.

October 8, 2013 12:33 by

A new partnership between e-commerce players ShopGo, Google, Aramex and PayPal promises to help small- to medium-sized companies (SMEs) in the Mena region take their business online., an initiative launched in Dubai yesterday, will offer offline retailers and merchants what its creators describe as a “one-stop-shop solution” to help debut their e-commerce journey in the region.

The alliance promises a seamless e-commerce experience, by helping start-ups overcome payment and logistical challenges, providing them with the necessary skills and tools to go online and expand their customer base and sales channels.

It will also focus on supporting local entrepreneurs, while educating them about e-commerce opportunities and challenges, including creating an e-store, selling online, logistics and shipping, receiving payments and online marketing.

With ShopGo building the e-store, Aramex extending logistics services, PayPal providing payment solutions and Google offering digital advertising support through Google AdWords, the integrated solution is currently available for UAE merchants and will eventually target SMEs across the Mena region.

Merchants will receive discounted services from the main partners as part of a starter package. Google will offer $300 credit for a Google AdWords account and 13 weeks of dedicated support for new advertising campaigns.

PayPal will waive the transaction fee for the first three months after starting the e-store or the first $25,000 in revenue. Aramex will help to create a fast-track business account, with an initial credit of $100.

Merchants launching an online store through can manage operations on their own and use the integrated solution provided by a starter package of $650 per year (It is not clear if there is a limit on the number of products or volumes traded. A starter option in ShopGo’s offering costs $950 for 100 products).

According to PayPal’s recently released insights report, the Middle East region’s e-commerce market was worth $9 billion in 2012 and is expected to reach $15bn by 2015. Last year alone, there were 30 million consumers shopping online in the region.

Additional reporting by

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