Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
Hard Rock Cafe
The world's leading collector of rock ‘n’ roll memorabilia, it operates under the logo ‘Love All Serve All’, and is owned by a 500-year-old Native American tribe.
August 12, 2008 6:38 by kippreport
Apart from hotels and casinos, the brand also has a “rock shop,” where everything from bathrobes to monopoly games are available. While you can own a Hard Rock umbrella for $16, a dog chew toy comes for $8, and you will have to shell out $100 to use the ‘Sleep like a Rock’ sheet set. To possess a Phoenix Mythical Prototype Pin, you can join the Hard Rock Auction (the current bid for the item is at $70).
Hard Rock also organizes several music functions throughout the world, and some of the artists who have appeared at their concerts include Sugar Ray, the Moody Blues and the Go-Gos.
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