Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
Have you gone shopping during the Dubai Shopping Festival?
The poll results are in.
February 8, 2009 12:55 by Aarti Nagraj
The gaudy lights and colorful banners on Dubai’s streets indicate the ongoing festivities in the city. But going by our poll results, not too many have been tempted by the Dubai Shopping Festival this year.
According to our poll, the majority of the voters, 42 percent, said “No”, they haven’t gone shopping this DSF; 24.5 percent are waiting for prices to decrease further; 6 percent said that they have already blown their budget; 20 percent of the respondents said that they have shopped a little; and 7.2 percent said that they hate shopping.
Running between January 15 and February 15, the 14th edition of the festival saw an investment of AED75 million, Laila Suhail, CEO of the festival, told Gulf News recently. Last year’s festival attracted around 3.2 million visitors to Dubai, who spent around AED10 billion.
“With the global financial issues we are having right now, we are working with the retail sector to get even further discounts and make it easier for people to spend,” Suhail said adding that the focus this year is more on shopping rather than entertainment.
The government’s efforts don’t seem to be paying off.