Healthcare in the Arab world

Healthcare in the Arab world

From stronger IT support and higher quality management to a TV channel dedicated to healthcare, the Arab Health Exhibition is bringing some of the region’s healthcare issues to light.

January 25, 2011 4:51 by Eva Fernandes

We couldn’t have said it any better. Well, we probably could have. Anyway we can’t bring ourselves to right now because of the excitement bubbling within us from reading about the latest news coming from the Arab Health Conference thing-a-ma-jig. Apparently, the first ever Arabic health TV channel is all set to launch in October of this year. You want to know more, now don’t you?

Ok, we’ll put you out of your misery: the new channel will focus on “consumer health and wellness issues” (sounds almost as fascinating as the Arab Health Care conference, thinks Kipp). Emirates 24|7 tells us that the programming mix will offer a balance between information and entertainment, through a range of progressive news, documentaries, talk shows, and reality TV – the stuff dreams are made of. Broadcasted via Nilesat and Arabsat the channel has been awarded to Charisma Group. Charisma cheif Ayman Al Zyoud feels confident the channel will be a success, of course: “Health is no longer an exclusive topic for healthcare professionals, the viewing public now want to be more informed in order to live a healthier life.” Though Zyoud maybe confident of its success, would you be surprised if we told you Kipp isn’t?

Either way folks, the Arab Health Care Exhibition is on for only a few more days, so unless you want to keep getting reports of the event from overly sarcastic Kipp, head on down to the Dubai International Convention and Exhibition Centre. It’s not sexy, but it might just save your life.

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