We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

Latest News

Here’s a slogan for you

Here’s a slogan for you

Emirates airline is taking a new direction with its advertising, apparently. No doubt it will spend a fortune in the process, but why bother? Sam Potter will help for free.


July 28, 2010 5:42 by

In the UK, I read a great article about the tendency for cities and counties to get themselves “sloganized.” The Independent printed a map of the UK and included all the slogans – the map is not available online but they have a list. For the most part it’s a harmless affair; what’s not so amusing is what local councils and tourism boards, spending public money, paid for some of these.

The perfect example is Leeds, in the north of England. A few years back, with much fanfare, the city proudly unveiled its own new slogan: “Live it. Love it.” The cost of the project was in the region of $230,000, a good chunk of which went to one of the city’s ad agencies. But it turned out to be money poorly spent – days after the unveiling those behind the project were humiliated when somebody pointed out that the slogan was the same one used by Hong Kong a year or two previously.

Of course it would be cynical to suggest that the agency stole the slogan, so we’ll just assume that they arrived at the slogan independently – as they claimed. Either way, the ridiculous notion of trying to brand a city was highlighted by the debacle, at a cost of close to a quarter of a million dollars.

I wonder if Emirates will spend that much? Maybe I can save them some cash. The new slogan could be any of the following:
“Emirates: Just like all the rest.”
“Emirates: Doubling prices from Dubai since 1985.”
“Emirates: Because Terminal 3 is a bit nicer than the others.”
Or they could just use an online slogan generator. Either way it’ll save some cash and probably be just as (in)effective.

Pages: 1 2


Tags: , , , , , , , , , , , , , , ,

1 Comment

  1. koushik bhattacharjee on January 2, 2012 10:39 am

    I would like to know that which skill is required for a cabin crew in emirates and which are the most?


Leave a Comment