close

policy

We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Agree
Disagree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Gender
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

 
 
Latest News

How consumers got their groove back

How consumers got their groove back

More good news, according to Sevil Ermin, MD for Nielsen in the UAE: Consumer confidence in the country is in the world’s top ten. She explains how the numbers stack up.

0

July 25, 2010 6:10 by



The market is confident as close to one in two consumers feels that the country is not in recession and three in four Saudis feel comfortable about their personal financial situation in the days to come.

This positivity and assurance in both the economy and their financial affairs have also made Saudis become more positive about their spending in the near future.

Fewer Saudis have now come back saying that they will be saving in the days to come (one in three compared to one in two in 2009 first quarter), and increased number have come back saying that they are now planning to travel for a vacation, spend on home decorations and buy new clothing and new technology products. The appetite for risk also seems to be returning where close to two in 10 Saudis are planning to invest in stocks and shares.
This growing positivity is an opportunity for the marketers to cash on; more so in the apparel, technology and tourism industry. Brands need to adopt a push strategy as the consumers will soon be shopping around.

Proactively approaching the consumers should help give one brand an edge over the other, as Saudis have realised that the good days are back and the extra cash in their wallets does not deserve to sit in there for any longer.

- Gulf Marketing Review magazine.



Pages: 1 2 3

0

Tags: , , , , , , , ,

Leave a Comment