How Social Media Can Save Your Brand…NOT!
So just how social media-savvy is the Gulf when it comes to following brands? This YouGov Siraj survey reveals the truth behind the much hyped-up about phenomenon...
February 15, 2012 3:17 by p.deleon
If we got a penny every time we received an press release on “how social media can save your brand” we’d be so spanking rich right now we could save the world from its impending recession. And as frustratingly repetitive as these press releases/articles maybe they are also a source of much amusement: after all, heralding social media (a good four to five years after its rise to popularity) as the “latest” way to stay relevant is a bit of a joke within itself.
So with all this rather untimely hullabaloo about the power of social media, Kipp along with our sister publication Communicate decided to put the questions out there to get a sense of just how receptive folks in the GCC are to following brands on social networking websites.
The findings? Pretty shocking, if we may say so ourselves. Take for instance, the fact that over 55 percent of those surveyed said they do not currently follow any brands on social networking websites. Or how about the fact that only 28 percent said they would look to Facebook to find out more about a particular brand?
Check out our groovy infographic for more.