How to get 30,000 Twitter followers in an hour
The silver lining of having your Twitter account hacked.
February 19, 2013 5:36 by M. Aldalou
If you believe everything you read on the Internet then you would have seen that on Monday Burger King Worldwide Inc was sold to McDonald’s. Of course, that didn’t really happen, but their official Twitter account ‘tweeted’ that exact statement to more than80,000 followers.
Yesterday, the international fast-food chain’s social media account was infiltrated and the hackers thought it would be ironic to change the display picture to a McDonald’s logo, advertise “Fish Mcbites” and post remarks that were borderline incoherent; including ‘#300 THE LONG WAY’. According to Reuters, the account was hacked at 12:24 p.m. EST (9:24 p.m. Dubai).
This penetration was unfortunate, but certainly not unexpected, as it was a mere two weeks ago that Twitter announced that 250,000 users may have been hacked by what the company described as an ‘extremely sophisticated attack’.
According to a report on BuzzFeed.com, an account associated with the infamous hacker group ‘Anonymous’ may have been involved. The report also adds that Twitter declined to speak on the matter as they ‘don’t comment on individual accounts for privacy and security reasons’.
Obviously, it can’t have been a very good day for Burger King – who incidentally shut down their account an hour after they discovered it was infiltrated. “It has come to our attention that the Twitter account of the BURGER KING® brand has been hacked,” the company said in a statement. “We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings.”
The silver lining – if you want to see one, and I’m certain the company would – is that between the time their account was hacked and manipulated (about an hour), they gained 30,000 new followers on Twitter. Let’s face it, with digital experts all around the world working hard to find the best possible ways to gain more social traction, what a treat it must be for a brand to gain such a substantial hike. Also, let’s not forget that the incident led to Burger King being digitally discussed all around the world, which as any brand will tell you, is not an easy achievement.
Who would have thought that getting hacked could come with a bonus?