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Importance of Employee Satisfaction to Thriving Businesses


The role of technology in shaping smarter workforce management

June 26, 2014 10:05 by

By Ahmed ElShrif, director, at Kronos Middle East

Successful companies know why taking care of their employees will translate into higher productivity and growth. Simply put, happy employees are motivated, loyal and productive. Great workforce managers and ‘magnet employers’ know that if they take of their employees, their employees will take care of the business. By employing workforce management solutions, organisations will be able to retain efficient and satisfied employees with minor but effective changes. Since employee satisfaction has a direct impact on that of the customer, investing in the employees’ satisfaction is critical in achieving growth figures, suggests Ahmed ElShrif, Director, Middle East at Kronos.


Support Employees to Achieve Work-Life Balance

Achieving optimal work-life balance has become a goal for working professionals not only in the region but worldwide. Job satisfaction is highly tied to the employee’s sense of control over all areas of life and the pursuit of happiness. According to the recent “Employee Engagement in the MENA” survey conducted in the Middle East and North Africa, 57.1 per cent of respondents believe that their company’s management makes job satisfaction a top priority. The ability to balance between the various aspects of life and devote time to recreation has an incredible impact on productivity and creativity at the workplace and business performance. However, companies need to be aware that work and personal life are not mutually exclusive but incredibly intertwined, hence the need to encourage employees and support them as any imbalance in the system could lead to lower productivity.

With the level of competitiveness we have reached in the market today, it is a troublesome and stressful task to strike a good work-life balance. Motivated employees are looking after all the various aspects of their life and have good support systems. Therefore, employers need not only to encourage their employees to achieve this balance but can assist them in doing so through effective workforce management.


Engage and Give Employees More Control

Engaging employees in making decisions related to their work is key to improving both satisfaction and productivity. In terms of scheduling, automated systems empower employees and engage them in processes which were previously confined to HR managers. By inputting their shift preferences, availability, and requests for leave, the schedule is reflective of the overall employee’s availability and preferences thus ensuring satisfaction and optimum productivity.

Using smart-technology solutions, managers can give employees more control over their work and life. For example, a nurse can input his/her shift preferences depending on how their day is planned. Also, automated systems alert the manager in cases where an employee may need to take a day off. In this case, the system is able to detect a potential replacement’s availability, one who has the right qualifications and skills to perform the tasks. Additionally, alerts reach managers when employees have been working long hours without taking a break.


Ensure Fairness at the Workplace

Employees who sense unfairness in the workplace may experience feelings of under-appreciation, lack of respect and recognition. Fair treatment for all is critical – for both employers and management, in terms of retention of the best employees and they require an accurate system to manage them that would exclude human errors and anticipate any unjust/inaccurate measurements. In short, fairness is one of the conditions for employee engagement. Unfairness has great impact on employees’ behaviour resulting either in negative attitudes such as lowering productivity and performance or withdrawal behaviour patterns in leaving the organization.

By having automated timekeeping control systems, an organization can ensure that they are paying their employees exactly what they are due. Conventional timekeeping methods require managers to spend much time on complex pay rules and run the risk of making errors. Businesses cannot afford to risk making overpayments that eat into profits, and underpayments that put them at risk of labour laws, government regulation, and potential lawsuits. Even more importantly and beyond salary issues, employee empowerment will fuel a sense of belonging and motivation to pursue more efficient performance. This is a key driver for businesses in the Middle East to thrive, attract top talent and differentiate themselves from competitors.


Companies that consider workforce management solutions to secure employee satisfaction are most likely to expect improved motivation and loyalty levels amongst their employees.


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