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In Pictures: Getting busy with QR codes

Following Emirates’ announcement of its boarding passes going the QR way, Kipp takes a look at other ways in which business have integrated QR codes into their functions

June 6, 2011 5:11 by

  • This pictured Ralph Lauren billboard allowed spectators who scanned the QR code to get to an exclusive 40-second commercial featuring models Lara Stone, “A.J.,” Sid Ellisdon, Grayson Vaughan and Eric Anderson. Of course, after watching the video, the person could then share the code with their Facebook and Twitter followers.

  • Kipp just found out that some QR Code business cards in Japan have at least 3 QR codes: one for personal contact details which format and integrate with outlook, one for downloading product catalogues  and the last that allows the user to download product info

  • If you are skeptical that these tattoos would even show, be assured they actually do scan though the code has to be in focus and well-lit. Trendy now…but what happens when QR codes become obsolete?

  • If you hate digging into your pocket or bag to fetch a business card to hand over to someone you met at a conference, then you'd be rather chuffed about this nifty use of QR codes which sees QR codes printed on name tags, which allows people at the conference a quick and easy way to get and store more details about you when they meet.

  • An excellent marketing opportunity, when you think about it. Brand your minions with a QR code on their uniforms. The possibilities are endless!

  • QR codes are increasingly being placed on the neck tags of wine bottles which, when scanned, gives the user information about a particular bottle of wine, allows them to "watch videos about the wine in question, get video tours of wineries, discover food pairings, read up on harvest and tasting notes."

  • Only in Japan, of course:  some Japanese funeral companies like this one called Ishinokoe that offer tombstones with scannable QR codes: which direct the user to more info about the deceased. A "web shrine" as some have put it.

  • Now the obvious use for a QR code would see publishers place the code at the back of the book, near the barcode: allowing the user to find out more about the book before purchasing it. But, some publishers have taken it a step further by printing QR codes alongside chapters, allowing the tech-savvy reader access to the visual components of the subject of the book.


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