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Interview: Dubai’s local social network to share ad revenue with users
Dubai's new local social network launches to lock horns with global behemoth, Facebook. CEO of GoMadInc, Shabbir Adamji speaks to Kipp on its plans to attract users and advertisers in a cluttered social media environment.
August 7, 2012 11:21 by Priyanka Pradhan
How do you plan to monetize the social network? What is your pitch going to be, to brands and potential advertisers?
Part of our selling point for anyone interested in advertising on GoMadInc.com will be its’ unique member make up. It was strategically significant to launch the site in the city in Dubai, as the international hub has both a strong local community and a large expat population with referral networks that span the globe. By including their brand messaging on GoMadInc.com advertisers will communicate to a collective global audience and their friends.
Ultimately, the results will be our key sales tool. Once the local and global marketing catch on to the value offered by GoMadInc.com, we are confident that advertisers will follow.
What are some of the advantages you have, as a new local social media network and what challenges do you foresee in the near future?
Every new initiative presents its own share of opportunities and challenges. We foresee that GoMadInc.com will gain advantages derived from an online initiative; global, instant access, low cost per customer acquisition, low user cost and a streamlined process that encourages online networks to grow organically. However, we also predict that challenges will be competitors seeking to imitate service offerings, as well as the extra challenges of conveying a new business concept to the public. By providing so many new options on our site we understand that we also face the challenge of educating users as to how best to utilize the full capability of GoMadInc.com.
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