close

policy

We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Agree
Disagree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Gender
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

 
 
Latest News

Is AR augmented hype, or a reality?

Is AR augmented hype, or a reality?

Fad or phenomenon: Are the region’s marketers ready to embrace augmented reality?

0

April 20, 2010 2:06 by



A more hopeful response is from Sagar Shetty, director of Clique Media, who says marketing the technology can be an issue in the region partly because marketers question its staying power. “Once they get past the novelty factor of AR, though, there’re a lot of opportunities for integrating it into different areas of brand experiences.”

ADMC’s Mirauer is also positive. “There’s a general perception that the Middle East isn’t the place to find innovation,” she says. “We found in our research that people here are doing more exploring in their online world than in their real world because it’s easier for them to do so. Right now it’s been all about gimmicks. But the more the technology is understood and discovered, the more companies will get on board.”

- This is an edited version of an article that originally appeared in Gulf Marketing Review magazine.

* Go to the GMR website to experience the Middle East’s first AR magazine front cover. Follow the instructions in the special AR section, print out the cover page with the marker and place it in front of your web-cam.



Pages: 1 2 3

0

Tags: ,

Leave a Comment