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‘It’s a sports car, it will always be about power, beauty’

Neil Slade, general manager for Aston Martin Middle East and North Africa, speaks with Luxurymena.com about the brand’s future

May 27, 2014 5:33 by



The UAE leads Aston Martin sales in the Middle East, with 37 per cent of the region’s market, according to Neil Slade, the general manager for Aston Martin Middle East and North Africa.

The brand’s growth in the Middle Eastern market has shown admirable figures. For example, 25 per cent of the brand’s sales are from the Middle East and Asia Pacific region.

Selling approximately 4,000 units each year, Aston Martin has adapted to the Middle Eastern customer by focusing on its after-sales experience.

The new programme focuses on the personalization of its cars, where ‘every single person wants something different’.



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