Jumping on the Bandwagon?

Jumping on the Bandwagon?

As group-buying becomes a trendier, more acceptable form of e-commerce in the region, what impact will it have on agencies and retailers of the UAE?

April 6, 2011 1:59 by Eva Fernandes

On the consumers’ part, brand trust can help drive usage, she says: “Today, no one questions eBay, but GoNabit and Cobone are two websites that the average consumer may not know about. So trust needs to be built with these websites first.”

When it comes to the level of usage of online group-buying platforms, “The UAE is half way there,” says Adhami. However, in markets that have scale – such as Saudi Arabia, Kuwait and Egypt – it would take one to two years to see such websites growing in usage.

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