close

policy

We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Agree
Disagree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Gender
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

 
 
Latest News

Kuwait money to revive Aston Martin Lagonda flop

Kuwait money to revive Aston Martin Lagonda flop

Judged to be one of the Worst cars of All Time, and out of production since 1989, Aston Martin now plans to revive its Lagonda saloon.

0

September 2, 2008 8:14 by



Aston Martin plans to revive its infamous Lagonda brand – judged 28th on Time magazine’s 50 Worst Cars of All Time. The multimillion dollar project will be backed by a consortium of Kuwait’s Investment Dar and Adeem Investment, according to the The Times.

The brand has a less than stellar past (in 2001 Auto Express judged it the 12th biggest motoring flop, one place behind the DeLorean), but Aston Martin are convinced a remake will open up new markets and broaden its offer from pure sports cars.

A new concept will be shown at next year Geneva Motor Show with plans for production by 2012. It is unclear whether production will take place in the UK, or at a contract manufacturer. Retail is expected around $200,000.

Ulrich Bez, the chief executive of Aston Martin, told The Times: “Aston Martins are currently available in 32 countries, but we remain limited in our market penetration by the pure character of our cars – sports cars. We have now investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sports car, and therefore offer a perfect synergy.”

The paper says the company hopes that it can make more headway into growing markets such as Russia, where the weather does not favour sports cars. Dr Bez said that Lagonda could more than triple Aston Martin’s geographic markets, taking it into more than 100 countries.



0

Tags: , , , , , , , ,

Leave a Comment