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Make a New Year’s Resolution for your company to volunteer

Community

Communications professional Alex Malouf talks about the importance of corporate social responsibility.

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January 6, 2014 9:38 by



You’re finished with the festive period, the time of year when we have a tendency to overindulge. Now, having seen in the new year, most of us will have made a number of resolutions for our own betterment. But if you’re thinking of a way to make a difference in 2014, why not take a step forward and make a resolution for your company and community?

The concept of corporate social responsibility (CSR) is gaining a foothold among businesses across the region and one method that all businesses, both large and small, can adopt is to volunteer their time to support local charitable organisations.

There’s a misconception among business owners that volunteering or other forms of CSR is the preserve of large corporations. Nothing could be further from the truth. Giving back by donating your time and expertise to your community can be beneficial to you, your staff and business for many reasons. Not only can volunteering help your community and create a shared sense of achievement among your employees, but giving back can even help your business grow in way that you may not expect. Here’s how:

Volunteering can broaden your experience

Volunteering provides an opportunity to work on something different, with new people in a new place for a new cause. The experiences are not only personally rewarding, but you may and your staff will develop new skills and thinking from the not-for-profit sector that may benefit your own business. When you volunteer for the right reasons to give back to the community, you’ll not only develop new perspectives but you’ll also become more of an empathetic, well-rounded leader and be able to bring these skills and experiences back to bear on your own goals and those of your business.

Your employee morale will improve

Giving to the community has significant benefits for employee satisfaction. Studies by London in 2010 found that 94 per cent of companies had found that volunteering positively impacted employee morale. Volunteering allows your staff to give back to their communities, learn new skills and participate in causes that many of them may passionately believe in, such as the environment, good health and childcare. Volunteering has been found to boost employee health as well as their morale.

Doing well is good for your business reputation too

As a business owner, no one will know better than you that your actions impact your business reputation. Giving back to the local community will have positive effect on your brand. The more that you become part of your local community, the faster your reputation as a business that cares will grow. Volunteering helps your company show that you are empathetic and that you do understand the needs and concerns of local communities.

Develop new relationships and strengthen existing ones

There’s no better way to develop and maintain good relationships than working together with others for a good cause. Getting out there and volunteering will enable you to meet new people who you may not otherwise meet. Even if these relationships don’t initially seem relevant to you and your business, the power of networking will mean that you’ll have a group of individuals outside of your usual business circles to consult with and give you different perspectives.

If you haven’t ever volunteered before and don’t know where to start, there are a number of organisations and bodies that can advise you. For companies based in Dubai, the best place to start is the Dubai Chamber of Commerce and its Engage team that already has a strong connection with most of Dubai’s charitable organisations. The Engage team may be able to point you and your business in the right direction as to how and where to start. The Dubai Chamber of Commerce and the Engage team can be reached at [email protected].

For companies in Abu Dhabi, the Abu Dhabi Sustainability Group is a governmental organisation that promotes sustainability best practises and would be best placed to provide similar advice as to where to start in the UAE’s capital. You can contact them at [email protected].

For business owners in Saudi Arabia, your best resource may be the Ministry of Social Affairs, which has a database of all locally registered charities in the kingdom. The ministry has offices in most of the kingdom’s cities, so do check out its website at www.mosa.gov.sa.

Volunteering doesn’t have to take a tremendous amount of time or energy and yet giving back can be one of the most rewarding things you do over 2014 for yourself and your employees. Get started today and make a difference not only to yourself, but to your local community as well.

 

A British national with Arabic roots, Alex Malouf has lived in the Gulf region for two decades – in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the UAE. Alex lost his heart to journalism years ago, but has since worked with a range of multinational companies in the technology, energy and finance sectors to develop their marketing and communications approaches in the region. He’s currently based in Dubai, but calls Bahrain home.



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