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Marketing a Revolution

Marketing a Revolution

A global destination advertising campaign for Egypt is due to launch while Tourism Ministry works on lifting travel bans and pressing for charter fee cuts.


April 10, 2011 3:23 by

Recovering from the political turmoil this time will be much more challenging and take more time, Abdel Nour said.
“The name of the game is peace and stability and until the tourist is convinced that security is restored to the country, we will not be able to recoup what we have lost,” he said.

“We are doing whatever we can to inform the world that security is prevailing, that hotels and Egyptians are waiting to receive tourists,” Abdel Nour said. “And with this effort, I expect the last quarter of the year to be excellent.”

(Editing by Barry Moody, Ron Askew)

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