Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
Marvel Comics vs. Walt Disney
In a battle between the animation world’s powerhouses, which one will come on top?
Martin Goodman founded Marvel Comics, formerly known as Timely Publications, in 1939 in New York. He released his first publication, Marvel Comics #1, in October 1939. In the 1940s, Timely Publications teamed up with Jack Kirby to create Captain America, one of a series of pro-American superheroes.
Following the Second World War, Timely dropped its patriotic superheroes in favor of comical and more realistic characters. By the 1960s, most of the company’s characters, both heroes and villains, exhibited strengths and weaknesses. Some its characters, including Spider Man and the Hulk, suffered from depression and low self-esteem.
In 1968, founder Goodman sold his publishing house to the Perfect Film and Chemical Corporation, which renamed it, Marvel Comics Group. It was later sold to New World Entertainment, which within three years sold it to MacAndrews and Forbes.
In the 1990s, Marvel Group established Marvel Studios, which began producing the cartoons and movies you saw during your youth.
Three weeks ago, Walt Disney acquired Marvel for $4 billion.
Yes, its history is a little dizzying.
It’s true that they’re only cartoon characters, but Marvel’s heroes and villains are intrinsically human. Unlike Disney’s perfect good and bad guys, the lines are blurred in the Marvel’s comics. A journalist for the Associated Press described them as “reluctant superheroes transformed by radioactive spider bites and weird cosmic rays, costumed avengers who are in therapy, struggle to pay the bills and grouse about their superhuman lot. Shades of ambiguous gray, drawn in color-drenched shadows.”
The characters are dark, morose and essentially unhappy who do good (and bad) deeds because they’re programmed to. It’s a hard life being a superhero (we wouldn’t know).
Marvel has licensed its characters for theme-parks around the world, including at the Universal Orlando Resort’s Islands of Adventure, in Orlando, Florida, California and Japan. In 2007, Marvel and UAE developer Al Ahli Group announced a partnership to build Marvel’s first full theme park in Dubai. The project was set to open in 2011 and boasted a direct investment of over $1 billion.
There have been no updates regarding the theme park in Dubai, although we’ve read reports that it may have been postponed to 2012. We need information.
Final score: 27
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