Middle East travellers flock to Europe
Regional travellers "more apt to book longer-term and higher-end stays".
August 13, 2013 9:14 by Muhammad Aldalou
European destinations are becoming increasingly appealing to Middle East travellers, with London, Paris and Frankfurt featured within the top five destinations, along with Dubai and Kuala Lampur.
According to a recent study by price comparison site HotelsCombined, demand for destinations in Europe rose by 45 per cent this month compared to the same period
Travellers from the Middle East also spend substantially more per booking in these destinations when compared to the global average. In London, the average stay was 71 per cent higher for Middle Eastern consumers at roughly AED12,500, topping the global average of AED3,609.
Paris came second for Middle East travellers in terms of expenditure, with an average stay value of AED6614.27.
Amer Al Halabi, regional manager of MENA for HotelsCombined, attributes Europe’s attraction to Middle East travellers to its diverse cultural and retail experiences and milder summer climate.
He added: “It’s also interesting to note just how much more Middle Eastern travellers are willing to spend on European accommodation compared to others from across the globe, a sign that Middle Eastern travellers are more apt to book longer-term and higher-end stays.”
The global average stay value in Dubai has remained at a healthy rate of AED5,120 this year, thanks to the various cultural events and holidays taking place throughout the season, the study reveals.
The emirate, which has received more than 5.58 million visitors during the first half of this year, has quickly become one of the top global tourist destinations, with an expected number of 15 million tourists by 2015 and 20 million by 2020.
According to a MasterCard’s recent third annual Global Destination Cities Index, Dubai has made it to the top 10 tourism destinations in the world, with the strongest growth in arrival numbers outranking the likes of Hong Kong, Barcelona, Milan and Rome.