Kippreport’s top insights from the Digital Media ForumMarch 29, 2015 11:16
Middle Eastern travellers home sick for local cuisine
Regus study finds that home cooking ranks higher than speaking native language and local weather
March 18, 2014 6:06 by kippreport
The latest survey by Regus, the global flexible workplace provider, reveals that, aside from missing their families and home, Middle Eastern business travellers are very attached to home cooking. It is among the top three things respondents from the region miss when abroad for work, ranking higher than local weather or speaking native languages.
When travelling abroad for business, respondents reported that after their family (68 per cent) and home (38 per cent), they are most likely to miss home cooking (25 per cent), rather than savouring the delights of a foreign cuisine. One in five respondents (17 per cent) also long to speak in their own language, highlighting that some home comforts really are irreplaceable in making people feel they belong.
The global study, released on Sunday, March 16, 2013, also reveals that more respondents in the Middle East were more likely to miss their home (47 per cent) than the global average of 38 per cent. Additionally, approximately one third (31 per cent) of respondents are less willing than they were ten years ago to separate from their home comforts and travel for business.
Kory Thompson, Regus’ country manager in the UAE, says: “Face-to-face meetings have often been a key part of business as people need to see the expressions and body language of those they are talking to, but workers also find that over the years their priorities change. New technologies that allow workers to hold videoconferences are becoming more common and employees are rightly starting to demand that these be offered as an alternative to travel.”