Mobile TV rings in more profits, says study
As content sharing among mobile phone users increase, performance and better experience count more, according to Mobile Life.
March 29, 2011 3:44 by Precious de Leon
Now in its sixth year, the study also showed that consumers in emerging markets are more likely to want to upload content (49 percent), but more than half (55 percent) do not have the ability to do so. This translates to opportunities for brands to introduce even more smartphone models.
The world’s largest custom research study on mobile consumers also found that while device brands remain significant, handset manufacturers are losing out as content brands and partnerships gain more priority when consumers make purchasing decisions.
Apple and Google’s ability to deliver more effective rich media experiences to consumers, for example, is translating to victory in the platform wars. So the age old adage about what’s inside that matters most definitely applies here.
Anyway, here are other topline results from the study:
- The number of mobile web users visiting social networking sites grew from 30 percent to 46 percent globally, and from 26 percent to 50 percent in emerging markets.
- Only 18 percent globally managed to upload photos or videos directly to the web from their mobiles, during the same period. A further 44 percent would be interested in doing so in future.
- Camera features may have reached a saturation point, growing only 1 percent between 2010 and 2011, but nearly a quarter (24 percent) globally say the ability to take and share pictures and video will play a major role in their choice of next device.