Modhesh is back on Dubai’s streets, announcing the start of the Dubai Summer Surprises. Will you be spending during the sales this year?
The results are in.
June 21, 2009 10:54 by Dana El Baltaji
It’s bad enough that Dubai’s summer heat feels like a personal assault, but add almost 10 weeks of Modhesh and his eternal ray of annoyance, and we have to cry foul. Dubai’s summers are difficult, there’s no question about it.
But with Modhesh and the heat comes the Dubai Summer Surprises (DSS), which began on June 11 and runs until August 14. This year, the theme is ‘Surprising Dubai’.
Unfortunately, most of Kipp’s readers aren’t surprised at all by either DSS or Dubai. The majority of respondents to our poll, 64 percent, said that the shopping festival is “all hype and no substance.” Meanwhile, the second largest majority, 24 percent, asked “Are you kidding? Have you forgotten the crisis?”
No, we haven’t, and neither has Dubai.
According to data released by the Dubai Department of Tourism and Commerce Marketing (DTCM), occupancy rates for hotels in Dubai fell to 73 percent in the first quarter of 2009, compared to almost 90 percent during the same period in 2008.
In early June, the DTCM asked hotels to reduce their room rates by up to 50 percent in a bid to attract tourists during the emirate’s scorching summer.
The government’s efforts, however, don’t seem to be paying off as well as they should: only 9 percent of respondents claimed they will be taking advantage of the discounts and special offers.
And finally, 3 percent said “it’s too hot to go shopping now.”
We hear you.