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Moto G launches in UAE


Motorola launches high-tech smart phone with attractive price and design

January 20, 2014 6:02 by

With the United Arab Emirates launch of the new Motorola android, the Moto G, consumers may now look for a more affordable approach in terms of premium smart phones. The phone is built to cater to the needs of the consumer not only through its technological aspects, but also through its inexpensive and visually pleasing attributes.

“Since Google acquired us, we’ve spent a lot of time listening to consumers, the pinpoints they have, and making sure we build devices that really spark the results of a number of those needs,” comments Marcus Frost, senior marketing director for Motorola EMEA, on Motorola’s lengthy hiatus. Since Google acquired Motorola back in August of 2011, Motorola and Google have been focused primarily on developing the smart phone to cater to the needs of the general public by delivering a premium phone for an affordable price of AED899.

The Moto G has the newest Qualcomm Snapdragon 400 core processor, which is set to ease the task of visiting the web, watching videos, and playing games without exhausting the battery life, which is expected to last for 24 hours because of its 2070 mAh (milliampere-hour). Google and Motorola have said they went through vast research in developing the powerful battery, which at the moment, is almost double of what the premium smart phones carry.  Additionally, the Moto G’s display consists of  a 4.5” TFT (thin film transistor) and a 720 resolution at 329 ppi (pixels per centimetre).

Apart from the technological and financial aspects of the smart phone, its exterior design is targeted at the youth, which Ali ElDroubi, general manager for Brightstar in the MENA region, believes is “part of our marketing strategy which you’ll see over the next few weeks. [We are] targeting universities, targeting schools, targeting the youth, really.” With that in mind, potential consumers can look at a diverse range of accessories that can be paired with the phone, especially the Motorola Shells, which are the colourful covers and flaps that can be placed on the phone to reflect the consumer’s personality and style.

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