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Motorola’s contender: the Razr is reborn

Motorola’s contender: the Razr is reborn

Motorola is back on the convergence race with the launch of its new Motorola Razr. Not the same one that was launched in 2005, but a smarter, thinner one.


October 25, 2011 4:31 by

This was three years in the making. Motorola steps up to the plate and batters up, with a a new ‘thinner, faster stronger smarter’ smartphone. This is the biggest launch the company has seen in about three years.

And if you’re not into baseball metaphors, in a nutshell, Motorola is (re)launching the RAZR line. Okay, scratch that. The company decided to take elements from one of their most successful models And so the Motorola Razr is reborn.

Why the decision to bring back the RAZR? Here’s Motorola Mobility VP Spiros Nikolakopoulos:

The phone was launched in the US on October 18, then launched in the UK a day after. A press launch was held in the UAE today, October 25, with the phone only locally available in a couple of weeks. Its retail price is worth 2,599AED.

Who are they think won’t be able to wait to get their hands on it? Well…

One of the biggest features of the Razr is the Motocast, which is essentially a cloud platform that allows you to access content on your personal computer from your phone. Given that only 3 percent of the world’s population keep their content on a cloud system, the company focuses on the convergence aspect of the Motocast—which is also available on their some of their current models.

It also has built-in software that studies your consumption patterns and suggests ways to save up to 30 percent of your battery life.

What else can we expect?

Here are the rest of the specs:

The looks:
- At 7.1mm, it is reportedly the slimmest smartphone currently on the market.
- It has a glass face, diamond-cut aluminum accents and a hyper-vibrant 4.3-inch Super AMOLED Advanced display.
- It sports KEVLAR fiber (yes, KEVLAR, the material that’s used for bulletproof vests) and Corning Gorilla Glass to help the screen stand up to scratches and scrapes.

Under the hood:
- 1GB of RAM that hooks up with a dual-core 1.2GHz processor and Android™ 2.3.5 and HSDPA is 14.4.
- It comes preloaded with the Motorola MotoCast app, which provides the user a secure personal cloud, connecting the phone to their personal computers.
- Front-facing 720p HD video camera and 8-megapixel rear-facing camera with 1080p HD video capture to create your own movies—with image-stabilization technology

Is this making you think about making the switch then?

Here’s a product clip:

It comes with optional accessories as well. The Motorola Razr Work and Play Kit allows the phone to connect to your HDTV, speakers and other peripherals for large-screen entertainment. There’s also the Motorola Lapdock 500 Pro with a built-in keyboard and 14” HD resolution screen, Lapdock 100 and 500 Pro looks like a slim laptop, where you can watch movies, edit documents, video chat with the built-in webcam and browse the web with the full Firefox browser.


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