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Mumzworld founder opens MENA’s first women-only investment round

Mona Ataya -CEO, Mumzworld 2

Designed for female investors looking to capture a slice of the online retail segment.


August 22, 2013 6:09 by

This September, women across the Middle East and North Africa will have the exclusive chance to invest in the region’s growing e-commerce sector.

Mona Ataya, founder and chief executive officer of, dubbed as the Middle East’s first and largest online shopping site for mothers, has opened a female-only investment round to attract funds and empower women.

The opportunity is specifically designed for female investors looking to capture a slice of the lucrative and fast-growing online retail segment in the Middle East.

Ataya says: “This is a first for the Middle East. As a mother myself, I know how challenging it is to go back to work while having children at home.  We wanted to give the opportunity to mothers, like myself, who are educated and want to give back to their community and their families, while still being able to dedicate 100 per cent of their time to raising their children. Mumzworld is for mothers and women – so what better investors in the business than the consumer herself?”

Ataya explains that a slice of equity has been set aside for female investors but, as of now, there’s no limit to how many women can invest, it will all depend on the level of interest they receive.

The investment round will not take place on a public forum or crowd investing platform, but rather on a personal, one-to-one basis.

“We’ve never participated in crowd investing, so I don’t really have any negative or positive thoughts about it,” says Ataya, when asked what she thought about the up-and-coming trend of attracting funds. “Luckily, we’ve had a great deal of interest from venture capitalists and institutions, so we’ve never gone down that road before.”

As the baby and toy market in the region continues to grow – valued at US$8 billion according to Euromonitor data – Ataya believes the opportunity is one that savvy business women in the region will be eager to investigate.

The opportunity at is open for a limited time and will end on September 20, 2013.  Women who are interested in understanding more about the investment opportunity are encouraged to email [email protected].



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