NEW LOOK: 7 logo changes of 2012
This week Microsoft unveiled a brand new logo for the first time in 25 years. Kipp takes a look some of the top logo-redesigns of the year thus far
August 28, 2012 5:31 by Jyothi M.V.
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Microsoft
Microsoft, one of the world's biggest brands, for the first time in 25 years officially launched its brand new logo on August 23.
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Twitter
In June 2012, the company announced the new logo will feature a bird flying high with its head up to the top symbolizing freedom. "From now on, this bird will be the universally recognizable symbol of Twitter," Doug Bowman, Twitter's creative director, wrote in a post on the company's blog. "Twitter is the bird, the bird is Twitter."
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Domino’s Pizza
In a bid to reinvent the brand’s identity, Domino’s Pizza came out with a new logo which includes a plain domino with the brand’s signature colours (blue and red).
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Air Pacific
Back in 1951, Air Pacific was better known as Fiji Airways. This year Pacific Airlines’ executive director David Pflieger unveiled the new logo of the airlines, rebranding it as Fiji Airways.The logo was designed by Fijian local artist, Makereta Matmosi, who incorporated Masi artwork into the design.
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Yves Saint Laurent
YSL's Ready-To-Wear line, originally called “Saint Laurent Rive Gauche“ in 1966, will now be called “Saint Laurent“. The YSL logo for the RTW was designed by Cassandre in 1961.
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Quaker Oats
When Hornall Anderson, Quaker’s brand-design firm, tactfully changed the brands logo, no one noticed it. Designers gave Larry, the Quaker Oats mascot, a new look – his hair is shorter, the double chin’s gone, and he has been given a facelift – appearing 20 years younger.
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Zatar W Zeit
Zaatar w Zeit, a popular fast food chain in Lebanon, Kuwait and the Emirates, came out with a new logo this year. Pearlfisher, the designer of the logo, created a link between the thyme and the oil, the leaf and the droplet, to form a ‘Z.’
