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NEW LOOK: 7 logo changes of 2012

This week Microsoft unveiled a brand new logo for the first time in 25 years. Kipp takes a look some of the top logo-redesigns of the year thus far

August 28, 2012 5:31 by

  • Microsoft

    Microsoft, one of the world's biggest brands, for the first time in 25 years  officially launched its brand new logo on August 23. 

  • Twitter

    In June 2012, the company announced the new logo will feature a bird flying high with its head up to the top symbolizing freedom. "From now on, this bird will be the universally recognizable symbol of Twitter," Doug Bowman, Twitter's creative director, wrote in a post on the company's blog. "Twitter is the bird, the bird is Twitter."

  • Domino’s Pizza

    In a bid to reinvent the brand’s identity, Domino’s Pizza came out with a new logo which includes a plain domino with the brand’s signature colours (blue and red). 

  • Air Pacific

    Back in 1951, Air Pacific was better known as Fiji Airways. This year Pacific Airlines’ executive director David Pflieger unveiled the new logo of the airlines, rebranding it as Fiji Airways.The logo was designed by Fijian local artist, Makereta Matmosi, who incorporated Masi artwork into the design.

  • Yves Saint Laurent

    YSL's  Ready-To-Wear line, originally called “Saint Laurent Rive Gauche“ in 1966, will now be called “Saint Laurent“. The YSL logo for the RTW was designed by Cassandre in 1961.

  • Quaker Oats

    When Hornall Anderson, Quaker’s brand-design firm, tactfully changed the brands logo, no one noticed it. Designers gave Larry, the Quaker Oats mascot, a new look – his hair is shorter, the double chin’s gone, and he has been given a facelift – appearing 20 years younger. 

  • Zatar W Zeit

    Zaatar w Zeit, a popular fast food chain in Lebanon, Kuwait and the Emirates, came out with a new logo this year. Pearlfisher, the designer of the logo, created a link between the thyme and the oil, the leaf and the droplet, to form a ‘Z.’


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