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‘No competition between traditional and online shopping in Dubai’ –Tejuri.com MD
Ayaz Maqbool Managing Director at Tejuri.com insists the newly launched e-commerce website will help increase footfall in the malls.
March 6, 2013 12:16 by Eva Fernandes
As yet another e-commerce website launches in Dubai, we recently asked whether the retail and mall sector in the city will be negatively affected. Will Dubai be prone to the same damning effect countries with sophisticated e-commerce models are susceptible to? Will we be seeing vacancy rates in the shopping malls shoot through the roof as Dubai’s shoppers chose the internet over the aisles?
Absolutely not, if Ayaz Maqbool Managing Director at Tejuri.com has anything to say about it. The website, which was launched earlier this week, is endorsed by the Department of Economic Development and as such is primarily an e-commerce channel for retailers operating in malls.
Tejuri.com, which translates into ‘treasure chest’, unlike other e-commerce websites in Dubai, is positioned as the official online distribution channel for retailers registered with the DED.
In the past, if a store like TheFaceShop or Springfield, just set up shop in the UAE and wanted to offer online shopping or shipping services to the greater MENA region it would have to do so independently. Tejuri.com essentially provides the service of online listing and distribution to the stores in Dubai that want to go online.
“The whole purpose of Tejuri.com is to compliment and enrich the shopping mall experience. It is very much an initiative which will sit side by side to the physical shopping malls which is why we only represent the retailers that are present inside the shopping malls who are licensed to operate by the Department of Economic Development” said Maqbool.
“It is all about legitimacy. It is all about the stores which are registered with the DED” he added.
Developing a greater link between the shopping malls and Tejuri.com is an on-going project. For instance, the company is developing an arrangement which will reward an online shopper for visiting a shop after making an online purchase or alternatively an online buyer could be encouraged to come into the store to collect the merchandise, or to get it altered.
“The website is primarily being built keeping in mind the psychology of the shoppers. We want to integrate the shopping mall with the online services so that we promote further footfall into the shopping malls.”
Will Tejuri.com, with its strong government backing, be able to take e-commerce in Dubai to the 21st century? Maqbool is optimistic.
“It is a transformation for the retail industry to have an additional channel of online services. If you look at the Dubai retail landscape you will see that there is a very limited number of online services currently. Our objective is to help up to 25 percent of the retailers to go online in the next three to four years.”