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Nokia introduces new line-up of affordable smartphones

Nokia XL Family

Prices range from AED149 to AED599

February 25, 2014 1:26 by

Nokia released five new affordable handsets at the Mobile World Congress in Barcelona, Spain, today (Monday, February 24), including the Nokia X range, which comprises smartphones that include Android apps, Microsoft services and signature Nokia experiences.

The Nokia X (AED499), Nokia X+ (AED549) and Nokia XL (AED599) are priced accordingly to capture the fast-growing affordable smartphones market, which, experts say, is set to grow by four times in the next two years and to also provide an on-ramp to its Lumia range and Microsoft services, such as Skype, OneDrive and three models will be available from May in the UAE.

The Nokia Asha 230 is the brand’s most affordable full-touch Asha device to date, which is priced at AED230, and will be available from next month in the country. Furthermore, the Nokia 220, which is an internet-ready mobile phone with social apps, costs AED149 and will also be available from next month.

Stephen Elop, executive vice-president of Nokia’s devices and services, says: “Our deliberate approach is to offer four tiers of products, including our affordable entry level devices, such as the new Nokia 220, and our entry level Asha touchphones, such as the new Nokia Asha 230. Our new Nokia X, X+ and XL smartphones, meanwhile,are primarily for growth economies. We introduce our greatest innovation and provide full compatibility with the Microsoft experience in the Lumia range,” he adds.

Nokia also announced that it would soon introduce BBM – the BlackBerry Messenger app– to its Windows phones. “It will be interesting to see how that will play out in emerging markets, where BlackBerry devices still enjoy a decent market share,” concludes Elop.


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