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Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
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From its origins as a wood-pulp mill in southern Finland, to rubber boot manufacturer and now the world’s leading phone brand, Nokia has come a long way.


October 13, 2008 6:22 by

In August 2007, Nokia launched a music and games download service, challenging both rival handset makers and mobile phone network providers. The move signaled Nokia’s intent to take a more active role in content provision. It says the market for multimedia phones will grow by 50 percent to 120 million units this year. The Nokia Music Store makes it easier for customers to use Nokia handsets as music players, making them stronger rivals to Apple’s iPhone. Nokia’s music store is part of the company’s Ovi umbrella brand, which gives consumers access to all of Nokia’s online content – dubbed an “all-you-can-eat” approach by the Financial Times. Music has been central to Nokia’s branding. It used Moby’s “In My Heart” to help launch its NSeries, and has trademarked its signature ring tone/start up melody.

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