| Kippreport.com

…Nokia

October 13, 2008 6:22 by kippreport

In August 2007, Nokia launched a music and games download service, challenging both rival handset makers and mobile phone network providers. The move signaled Nokia’s intent to take a more active role in content provision. It says the market for multimedia phones will grow by 50 percent to 120 million units this year. The Nokia Music Store makes it easier for customers to use Nokia handsets as music players, making them stronger rivals to Apple’s iPhone. Nokia’s music store is part of the company’s Ovi umbrella brand, which gives consumers access to all of Nokia’s online content – dubbed an “all-you-can-eat” approach by the Financial Times. Music has been central to Nokia’s branding. It used Moby’s “In My Heart” to help launch its NSeries, and has trademarked its signature ring tone/start up melody.

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