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From its origins as a wood-pulp mill in southern Finland, to rubber boot manufacturer and now the world’s leading phone brand, Nokia has come a long way.

October 13, 2008 6:22 by


Nokia’s global market share broke the 40 percent threshold earlier this year. In a market where the technology is so commonplace, and pricing so cut-throat, it is incredible that one brand controls so much market share. The big test will be how it handles the recent arrival of the iPhone, which users say heralds not so much a new phone as new approach to usability. In September, Nokia issued a warning that its market share would drop due to strong competition – and aggressive pricing – from the iPhone.


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