Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
From its origins as a wood-pulp mill in southern Finland, to rubber boot manufacturer and now the world’s leading phone brand, Nokia has come a long way.
October 13, 2008 6:22 by kippreport
When Nokia bought digital map maker Navteq for $8.1bn last year, many analysts were wary of the expensive deal.
Certainly it underscored the intent of the world’s largest mobile phone maker to use more GPS navigation in its handsets and other products. It also headed off a potential similar move by a company such as Google or Garmin. “This kind of cements Nokia’s push into navigation,” said Mark McKechnie, an American Technology Research analyst, told AP at the time. “As the leader in the cell-phone business, they want to see more functionality get into the handset – taking the turn-by-turn directions, for example, and moving them from high-priced car applications to applications that fit in your pocket.”
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