Sitting in the office is so yesterdayMay 27, 2015 4:49
Paint a picture of UAE residents
Are we over-spenders? Are we impulsive buyers? Or are we budget conscious consumers, wary of the still-raging financial crisis worldwide? You tell us.
January 12, 2010 1:52 by Dana El Baltaji
If the financial crisis has taught Kipp anything, it’s that research studies are entirely arbitrary, no matter how convincing they sound at first. On Sunday we published a story on the changes UAE consumers are making in their buying habits in a bid to reduce costs, citing a report by Datamonitor, and today The National reported that a quarter of UAE residents see luxury as a lifestyle, and not privilege, citing a study by global market research firm Synovate.
We reported on Sunday that although consumers look for quality products, they are no longer as brand obsessed as they were pre-crisis, with 50 percent of respondents claiming they have given up some of their favorite brands in order to cut costs. Meanwhile, Synovate’s study found that 47 percent of UAE residents said they like logos on their products, while 58 percent said they prefer brand names on their goods.
How can the findings of two studies about the same place, and almost the same subject be so different? We can only assume that they either targeted different people, or they’ve interpreted the findings incorrectly (or Kipp’s misunderstood the reports).
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