Register for our free newsletter

Latest News

Parenting lesson through ‘Car Baked Cookie’ campaign

‘Car Baked Cookie’ campaign highlights the dangers of leaving kids in cars

The campaign highlights the dangers of leaving kids in unventilated cars

August 1, 2013 4:07 by

‘If it’s hot enough to bake, it’s hot enough to cause death’ is the slogan of a recent campaign by AW Rostamani Group that highlights the dangers of leaving children unattended in parked cars.

Dubai’s summer heat, where temperatures can reach as high as 50° Celsius outside, can be deadly for children whose bodies are more sensitive when compared to adults.

AW Rostamani Group is inviting everyone to support their campaign on and participate on Twitter by using the hashtag #CarBaked, where they can also see a video that demonstrates how cookies actually get baked by exposure to the heat inside cars. Post Ramadan, cookie giveaways are also planned in order to remind people of the campaign’s important message.

Michel Ayat, director of AW Rostamani says, “Never leave your child unattended, especially in a vehicle. We hope all will remember the symbol of our car baked cookies and ensure that they always take their child with them before they leave their car.”

The unusually high summer heat specific to this region can damage a child’s brain and major organs in as little time as ten minutes once the body temperature rises above 40 degrees. A few minutes more can be enough to kill the child. An unventilated vehicle interior can be considerably warmer than the temperature outside, and can gravely increase the risk of death by overheating.

The message of the innovative campaign remains loud and clear, and one that should not be ignored: do not leave your child unattended in a parked, unventilated car that is like an oven.

If you see an unattended child in a car, call Dubai Police on 901.

If you are worried that an unattended child inside a car is in grave danger, call Dubai Police on 999.

You could save the life of a child. So, do not hesitate.


1 Comment

  1. Carol on August 2, 2013 3:24 am

    I couldn’t imagine leaving a child unattended in a car anyway. I think no matter where you go you should take you children with you. That is just being responsible. A closed care on a summer day is definitely no place for anyone, especially kids.


Leave a Comment