People still gotta eat…Part II
The region’s food sector appears to be having a more palatable year than many other businesses, Part II.
October 28, 2009 9:30 by Alex Malouf
Across Asia Pacific, the Middle East and Africa, the chain plans to open 475 new stores. To keep punters happy, McDonald’s will continue its focus on value and its beverage strategy. McCafé coffees are now offered in more than 7,000 McDonald’s restaurants, and Skinner said the rollout should be complete by mid-year. The company also plans to introduce smoothies, frappés and bottled drinks later this year to its global menus.
When contacted by GMR, McDonald’s declined to comment.
For Lootah, the restaurant business provides another growth opportunity. “We launched our Al Farooj chain a few years back in the UAE, and so far we’ve expanded rapidly. People in this part of the world are looking for an alternative to KFC and McDonald’s. When they see Al Islami growing in this area, a food provider which they know is halal, they turn to us. It’s all about communicating our brand values to Gulf consumers.”
As the public in the region become more educated, health, nutrition, diet and green issues are coming to the fore. Sadafco is working with charitable organizations in Jeddah to raise awareness of health-related issues and environmental concerns.